The perfume industry is a hugely lucrative industry with each perfume targeting a set demographic and gender. Floral fragrances in the past have only been marketed as a womens perfume with scents designed to attract men. It’s a big market with more men becoming metro-sexual and making sure they maintain themselves, this includes what fragrance they wear. With floral fragrances now beginning to catch on with men it’s not surprising brands like Burberry, Dior and DKNY are creating floral fragrances for men.

A fragrance which is making a strong renaissance is violet, you will see this being used in most of the perfumes this year. Violet is features in Narciso Rodriguez For Him, Donna Karan’s DKNY Men and also Paul Smith Man. Dior were the first to really capture the floral fragrance with the launch of Fahrenheit in 1988 which produced the most successful launch sales up to that time. Still a prominent scent using scents such as violet, jasmine, honeysuckle and carnation making it a strong favourite with today’s youth. Another popular scent which is creating a lot of buzz is Dominique Ropion’s Geranium Pour Monsieur. This is a pricy perfume with a price tag of £110 and has a amber, masculine, mint scent.

Many of these new scents are available at your local high street perfume shop so my advice would be would be to go and explore the different fragrances and be open to what you might like. Perfumes online can be cheaper so always check if you do find a fragrance you like as there are are numerous sites.